Célia VeigaUniversity of the Algarve
Célia Veiga teaches ‘Strategic Marketing’, ‘Tourism Organization Marketing’ and ‘International Marketing’ at the School of Management, Hospitality and Tourism, University of the Algarve. She was director of the post-graduation in Marketing and the degree in Marketing at the School of Management, Hospitality and Tourism. She has participated and coordinated several research projects concerning Marketing and Tourism. Master degree in Tourism Marketing, at the University of Surrey. Her main research areas are marketing strategy, consumers’ behaviour and the image of tourism destination.
Workshop: Marketing Strategy Guidelines