BTN-Algarve > Programa > Knowledge Workshops > Identity, Sustainability and Accessibility within the accommodation offer
António Ferreira
Subject area: Qualification, Management and Certification
Topic: Accommodation Management
Date and schedule: 23/02/19 | 10h00 – 11h30
Workshop objectives: Understand the importance of applying concepts of identity and definition of marketing positioning as market differentiation factors.
Contents to be covered: The Territory as a basic element in the creation of a tourism product; Market and Consumer; Product USP
Registration form
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